We all know that channel management has different aspects than sales and marketing business itself such as;

Channel marketing and strategy,
Clear value proposition,
Skills set and capability of channel professionals

Many vendors challenge on that area time to time like below;

This is the name and characteristic  of the channel business.

What we aim with this workshop to work on current situation and develop understanding and awareness, find out pragmatic actions and solutions agreed with team. ; 

Agenda items will be ; 

• Current channel capacity and capability mapping  
• Developing growth/ new/ expansion strategy of channel business 
• Designing and implement 
• Key business process coverage an channel marketing plan
• Value proposition, relationship management